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.theguardian - 26 days ago

Oscars 2021: looming TV ratings disaster could be calamitous for Academy

The starry telecast keeps the Academy afloat – but plunging viewers suggest the institution is out of sync with the publicAs its big night approaches, the Academy is staring disaster in the face. As well as the fact that the Oscars’ TV ratings have been declining for years, the catastrophic audience figures for the Golden Globes last month disappointing viewer numbers for the Baftas last Sunday demonstrated that the Covid-era awards show has proved a dramatic turn-off. The televised Academy Awards show, due to air on 25 April, is likely to attract its smallest audience ever which could have a disastrous effect on the Oscars’ future. Related: Comfort food: the Oscars nominations are not nearly as radical as they think they are Continue reading...


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