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.theguardian - 19 days ago

Momentum scales up for once-in-a-generation chance

Campaign group has hired more staff and turbo-charged its digital strategy in support of LabourMomentum is attempting to lead a sophisticated campaign operation for Labour by combining traditional doorstep conversations with bespoke websites, a few borrowed ideas from the US and innovative use of WhatsApp.In just two weeks, the leftwing campaign group has raised £330,000 – more than its entire budget for the 2017 election – mobilised thousands of activists and deployed a range of technological tools to try to help elect Jeremy Corbyn as prime minister. With more than 40,000 members, it’s also expanded from 13 paid staff to 56 for this election campaign. Continue reading...

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