Restaurants can see bookings surge by hundreds after a feature by Jesse Burgess. But is it just hype? When the presenter Jesse Burgess goes to a restaurant, the kitchen always sends him dishes he didn’t order. One of the ironies of fame is that the more you can afford, the less you have to pay for it. Except that Burgess isn’t a celebrity, he says. “I’m just a guy who really likes food.”Burgess is the 34-year-old host of Topjaw, a small but mighty internet chatshow with chefs and ‘foodies’ that, for better or worse, has changed the way Londoners – and beyond – eat out. Launched in 2023 with his friend Will Warr, who is also Prince and Princess of Wales’s videographer (he made Kate’s cancer statement video), it has now grown to almost a million followers. Continue reading...
Saturday 1 November 2025
.theguardian - 15 days ago
‘It’s restaurant kryptonite’: The power of online foodie chatshow Topjaw
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