Monday 21 January 2019
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.theguardian - 8 month ago

How smaller drinks could reduce the UK’s alcohol consumption

Cutting down drinking is difficult, but could smaller servings of alcohol help? Our study suggests it mightMany of us worry about our drinking and want to cut down, but finding the motivation and willpower to stick to it is hard. But what if we could change our environment so drinking less became the default? Making small changes to the environment to nudge people to behave a certain way (sometimes called choice architecture) can be effective, because a lot of our behaviour happens without conscious deliber

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