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AAP - 8 days ago

IBM Study: AI Spending Expected to Surge 52% Beyond IT Budgets as Retail Brands Embrace Enterprise-Wide Innovation

NEW YORK, Jan. 7, 2025 /PRNewswire/ -- A new global study from the IBM (NYSE: IBM) Institute for Business Value found that surveyed retail and consumer product executives are dramatically shifting their focus toward artificial intelligence (AI), with responses indicating that participants project spending outside of traditional IT operations could surge by 52% in the next year. The report, titled Embedding AI in Your Brand s DNA, reveals how...


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